A Christmas classic will get a Hip-Hop makeover, thanks to a new Gap campaign featuring rapper Flo Rida and R&B vocalists Trey Songz and Janelle Monae. The international specialty retailer cited the appeal of Hip-Hop artists among brand marketers as motivation fro recruiting Songz and Flo Rida to write what it calls a “street-smart rendition” of “Jingle Bells” for its Merry Mix It campaign.
He's got the red velvet pants
Boots with the fur
Sleigh driven by tiny rein-durr
From the north po'
He hit the flo'
Santa said "ho, ho, ho, ho..."
Sadly, this isn't the first time I've done this.